BareMinerals Signs a ‘Force of Beauty’

Kat Edmonson sings BareMinerals’ tune.

BareMinerals recently unveiled the next generation of its “Be a Force of Beauty” platform with singer-songwriter Kat Edmonson as its newest face.

As a follow-up to the blind casting that kicked off the “Be a Force of Beauty” campaign in Fall 2011, BareMinerals has been on the hunt for new forces of beauty: women that inspire, energize and captivate. Leslie Blodgett, executive chairman of Bare Escentuals, was listening to a radio interview with Edmonson on NPR and was captivated by her story—and her music. The singer subsequently wrote a song for the cosmetics brand, inspired by their message of using makeup as a means to empowerment, bringing out women’s beautiful selves. Edmonson will appear on the brand’s digital and social media platforms as well as attend other engagements.